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To promote increased opportunities for healthy eating and physical activity, the program wants communities, schools and businesses to make it easy for people to eat healthy food and be physically active. It also encourages individuals to think differently about what they eat and how much they move, and to make choices that will help them feel good and live better.
All North Carolinians
To increase healthy eating and physical activity opportunities for all North Carolinians by fostering supportive policies and environments
To increase the percentage of North Carolinians who are at a healthy weight and consume a healthy diet
To increase the percentage of North Carolina adults and children ages two and up who participate in recommended amounts of physical activity
2000 - present
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The ESMM Community Grants program provides funding to local communities to implement strategies of ESMM. In 2007-2008, it is granting 21 different programs $10,000 to $20,000 each.
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The work of Eat Smart, Move More ... North Carolina (ESMM) addresses not only individuals but also their social and physical environments, including the social networks, communities and organizations that affect them.
To address behavior change at these various levels of influence, the programs and tools of ESMM are focused on nine settings. Successful changes within each of the settings will work to achieve the goals set forth in ESMM's plan and help North Carolinians eat smart, move more, and achieve a healthy weight. The settings include: community, preschool, school, families, faith, worksites, health care, policy and media.
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http://www.eatsmartmovemorenc.com