Eat Smart, Move More North Carolina

NC

Purpose:

To promote increased opportunities for healthy eating and physical activity, wherever people live, learn, earn, play, and pray.

Target Population:

All North Carolinians

Program Goals:

• To increase healthy eating and physical activity opportunities for all North Carolinians by fostering supporting policies and environments
• To increase the percentage of North Carolinians who are at a healthy weight
• To increase the percentage of North Carolinians who consume a healthy diet
• To increase the percentage of North Carolina adults and children ages two and up who participate in recommended amounts of physical activity

Years in Operation:

2001 - present

Funding:

The ESMM Community Grants program provides funding to local communities to implement strategies of ESMM. In 2007-2008, it is granting 21 different programs $10,000 to $20,000 each.

Structure and Operations:

Eat Smart, Move More North Carolina (ESMM) addresses not only individuals but also their social and physical environments, including the social networks, communities and organizations that affect them. More than 60 state-level organizations representing government, non-profits, universities, and advocacy groups lead the statewide movement.

To address behavior change at these various levels of influence, ESMM programs and tools focus on nine settings: community, preschool, school, families, faith, worksites, health care, policy and media. Successful changes within each setting work to achieve the effort's goals.

More Information:

http://www.eatsmartmovemorenc.com